Join the inclusion

Put your business on the map

Support the community and show where the impact is taking place, who is offering safe business space and inclusive service for the prime travel target group.

About LGBTQ+ tourism and LGBTQ+ travelers

LGBTQ+ tourism is on the rise in Finland, with We Speak Gay Community, destinations and companies making investments to attract this lucrative market segment.

With more than 20 destinations and more than 130 companies and events committed to promoting LGBTQ+ tourism, Finland continues to expand its efforts through dedicated networks and LGBTQ+ inclusive messaging.

Two men sitting inside a futuristic pod-shaped seating area, reading brochures, with a background featuring red curtains and posters on a window, including one with Asian cuisine and a family photo.

LGBTQ+ Traveler =

  • Travel 2-3 times more per year than average tourists

  • Are looking for safe, inclusive and LGBTQ+ friendly travel destinations and businesses

  • Spend more money in the destination than the average tourist

  • Are loyal to LGBTQ+ friendly and LGBTQ+ inclusive brands

Information and distribution:

  • The most widely spread travellers´ map in Helsinki and Finland

  • The amount of copies is 45,000 pieces

  • The map will be launched in January 2026

  • The map is distributed in more than 100 points around Finland, but more than 80% of the distribution takes place in the capital region

  • Queerland map is promoting LGBTQ+ inclusion, bringing LGBTQ+ community and its allies together

  • Advertising in the map is an action of social responsibility, you are showing your support to the LGBTQ+ community

  • The map is unique, one of its kind in the world

The Stone Paper manufacturing process is a clean process that does not use water or generate toxi2c1em. Stone Paper can be recycled to produce new mineral paper or other clean process that does not use water or generate toxic emissions.Below samples of the previous map.

Map of Helsinki, Finland, highlighting LGBTQ+ friendly locations, bars, clubs, hotels, restaurants, and attractions, with accompanying guide and event information.
A colorful travel brochure featuring various sections about Pride events, LGBTQ+ community support, and tourist attractions in Finland. Contains images, icons, and text about Pride celebrations, pride events, and region highlights like Coast & Archipelago, Lakeland, and Lapland. Promotional content for LGBTQ+ friendly activities and support organizations.

Ad sizes and
prices:

There are three ad sizes in the map. Perceptually, the sizes are comparable to a standard-sized postcard. You can see example ads in the map of 2025 below. The new Queerland map 2026 has some new design and layout but the ad sizes remain the same.

Small ad

  • Price: 590e + vat

  • Size: 1/4 of a horizontal postcard

Medium ad 

  • Price: 890e + vat

  • Size: Half horizontal of a postcard

Big ad

  • Price: 1490e + vat

  • Size: Basic horizontal postcard size

Contact Now and Get On The Map

info@wespeakgay.com