Join the inclusion
Put your business on the map
Support the community and show where the impact is taking place, who is offering safe business space and inclusive service for the prime travel target group. Our new Queerland Map will be launched in MATKA 2025 fair in January.
About LGBTQ+ tourism and LGBTQ+ travelers
LGBTQ+ tourism is on the rise in Finland, with We speak Gay Community, destinations and companies making investments to attract this lucrative market segment.
With more than 20 destinations and more than 130 companies and events committed to promoting LGBTQ+ tourism, Finland continues to expand its efforts through dedicated networks and LGBTQ+ inclusive messaging.
LGBTQ+ Traveler =
Travel 2-3 times more per year than average tourists
Are looking for safe, inclsive and LGBTQ+ friendly travel destinations and businesses
Spend more money in the destination than the average tourist
Are loyal to LGBTQ+ friendly and LGBTQ+ inclusive brands
Information and distribution:
The most widely spread travellers´ map in Helsinki and Finland
The amount of copies is 50,000 pieces.
The map will be launched and distributed at MATKA fair in January 2025
The map is distributed in more than 100 points around Finland, but more than 80% of the distribution takes place in the capital region
Queerland map is promoting LGBTQ+ diversity and inclusion
The map is mostly used by international LGBTQ+ travelers
Advertising in the map is an action of social responsibility, you are showing your support to the international LGBTQ+ community
The map is unique, one of its kind in the world
The Stone Paper manufacturing process is a clean process that does not use water or generate toxi2c1em. Stone Paper can be recycled to produce new mineral paper or other clean process that does not use water or generate toxic emissions.Below samples of the previous map.
Ad sizes and
prices:
There are three ad sizes in the map. Perceptually, the sizes are comparable to a standard-sized postcard. You can see example ads in the map of 2024 below. The new Queerland map 2025 has new design and layout but the ad sizes remain the same.
Small ad
Price: 760e + vat
Size: 1/4 of a horizontal postcard
Medium ad
Price: 1090e + vat
Size: Half horizontal of a postcard
Big ad
Price: 1860e + vat
Size: Basic horizontal postcard size